General Waffel Manufactory

As a specialist baker of frangipane, genoise cakes and soft waffles, Lilly’s Cakes brings Belgium’s favourite pastries to your local supermarket. 

A third-generation family business, Dely successfully made crafting the perfect freezer waffle its number-one mission – even in the face of big challenges!

La Lorraine is the largest industrial baker in Belgium and even one of the five largest in Europe. The coronavirus crisis caused a decrease in its turnover for the first time in 25 years.

The demand for frozen waffles is on the rise, as world player Dely Wafels attests. “We want to make our toaster waffles the reference in Europe. Our ambition is to produce 1 million waffles a day by 2023”, say CEO’s and founders Ellen Tournois and Davy Van Poucke.