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About

Haacht Brewery is an independent, Belgian family-run brewery that employs about 400 people. In addition to its beer, Primus, the company also brews a variety of amber ales, and specialty, abbey, fruit, white and table beers. The brewery’s most famous brands are Charles Quint, Tongerlo, Ommegang, SUPER 8 and Mystic. On an annual basis, the drinks collection represents a market of over a million hectoliters and also contains a complete collection of home-bottled natural mineral waters and soft drinks – known as VAL –, Fuerto coffee and a variety of French and international wines. Haacht Brewery also exclusively bottles the Pepsi meant for the Belgian hospitality industry. Its main focus is offering a complete service to more than 6,000 hospitality businesses, both for the national and international market. Consumers are able to purchase the brewery’s products at the better class off-licenses and supermarkets. The company is known as Brasserie du Coq Hardi in France, as Bierbrouwerij De Leeuw in the Netherlands and as Microbrewery l’Île d’Orléans in Quebec (Canada).

Products and brands

Abbey beer

TONGERLO

Beer

KEIZER KAREL, MYSTIC, PRIMUS, SUPER 8, TONGERLO

Fruit-flavoured beers

MYSTIC

Pilsener type beer

PRIMUS

Soft drinks, sodas, waters, with added sugar, other sweetening matter or flavoured

VAL

Soft drinks; mineral waters and other bottled waters

VAL

Special, regional beers

KEIZER KAREL

Sports drinks

GATORADE, VAL

Specifications

B2B, B2C, Retail, Own brand

Available in the following countries

Australia, China, France, Italy, Japan, Netherlands, Spain, United States of America

Publications