Biscuits

Each country has its own taste preferences. Through innovation, our companies respond to this, such as waffle producer Avieta. In the US, people like to eat sweet and salty at the same time.

La Confiance bakes under the Ceval brand sugar-free speculoos and low-sugar biscuits. The company worked on a new look-and-feel for the range, writing a new chapter in its sustainability story.

Recently, a food delegation joined HRH Princess Astrid on the trade mission to Japan to bolster their existing business relations and explore new opportunities. Luckily, our ‘Belgitude’ is a great match for doing business with the Japanese. 

With mouth-watering biscuits, frozen desserts, macarons and much more, Poppies Bakeries is perfecting the art of large-scale baking. 

The United States remain by far the main overseas export destination for the Belgian food industry. Unfortunately, the corona pandemic has stymied the soaring rise of export sales. To reverse this trend, thirty food companies will be joining HRH Princess Astrid on a mission to the US.

The Belgian food industry recently launched its new Sustainability Roadmap. This compass is the industry’s bid to lead the way over the years ahead in pushing for a sustainable food system working in tandem with consumers, food chain partners and other stakeholders.

Expo 2020 Dubai is a hotspot to get inspired about food trends across the world. That’s exactly what two of our companies did at the Belgian pavilion, demonstrating how they want to grow bread on Mars…  And we asked visitors how they get inspired by our Belgian food and drinks! 

Val-Dieu was the first Belgian brewer to launch crackers based on the brewer’s beer draff, a residual product from the brewing of beer.

Our Belgian delicacies have been gaining popularity in Saudi Arabia, the United Arab Emirates, and by extension the entire Gulf region. What other opportunities, food trends and events does the Middle East have to offer you?