Haribo België BVBA



As the number 1 brand of fruit gum with more than 7,000 employees in 26 countries, we focus on top quality and the unique team spirit of the HARIBO family.
Practical experience, fun and job security make us a top employer.
It all started with the invention of the Goldbären by Hans Riegel in Bonn in 1920 (HaRiBo). The starting point of our story.

We are the market leader in the Netherlands and Belgium and very eager to expand further. We have 2 offices in the Netherlands and Belgium: A commercial head office in Breda and a production site for Chamallows in Kontich, also known as the 'Centre of Excellence'. Together, 160 people work here.
Since 1920 we support our employees with confidence, courage, pragmatism and focus.

Our main mission is to bring people small moments of happiness with our sweets, every day. But beware: it takes a lot to make so many people happy every day. More than 100 million golden bears are produced every day. It starts with the high quality of our products and continuous innovation and renewal of the assortment. We are always looking for new flavours, brands, distribution and communication tools. All new ways to make people happy.

This is only possible with a passionate team! People who are focused every day, who are overwhelmed with ambition and see opportunities everywhere. That's how we started and that still characterizes our organization. Entrepreneurship is in our genes. We also like to see that positive entrepreneurial spirit reflected in our people, whom we give a lot of trust, freedom and responsibility. And above all, development opportunities. Together we provide the right ingredients for 'happiness at work' and you can taste that in what we make.

Products and brands

Guimauve, marshmallows



B2C, Retail, Own brand

Available in the following countries

Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom