Charles is a quality mark for ready-meals and sandwich fillings, named after its founder Charles De Cock. In 1935, Charles started the traditional production of top quality meat products and preparations. With a rich heritage of expertise and an overwhelming passion for quality, his grandson, Marc De Cock is now proudly continuing the tradition 80 years later.
In 2016, Cock’s Vleeswaren was renamed ‘Cock’s Fresh’; in order to honour the company founder, we replaced the brand name with ‘Charles’. We didn’t touch the recipes, however, and our re-sealable packaging remained intact too. Our many years of traditional craftsmanship and quality has been enriched with contemporary techniques and new products, from regular products and low-fat and low-salt, to gluten, lactose and allergen-free.