Chicken Masters is the specialist of high quality chickenproducts for more than 20 years. Business managers Ivan Vandekerckhove and his wife Hilde Tack once owned a popular chicken stall, which they took to weekly markets over the whole of Belgium. Their innovative ideas and concepts were often an inspiration for many of their colleagues. At the time, they were already cutting and preparing meat in their modest 250m² workplace for both their own customers and a number of local wholesalers. In response to the success of their own chicken preparations, they decided to end their market stall activities in the late 1990s and concentrate on expansion.