Cake, made in Belgium, Customised for the retail.

Authentic recipes and modern techniques unite to produce innovative retail concepts.

Belgian cake is as unique as our internationally renowned Belgian chocolate. One of the exponents of this pastry culture is Lilly’s Cakes. A traditional wholesale bakery that combines the family recipes of the former Biscuiterie Boone in Ghent, Biscuiterie Jacky in Antwerp and the waffle producer Alliance in Hasselt to create an assortment in which every single cake guarantees sheer unadulterated pleasure.

Thanks to its ongoing investments in the most advanced industrial production processes, Lilly’s Cakes has become the specialist baker of frangipane cakes, genoise cakes and soft waffles. In 2013 we also invested in a range of tasty cupcakes.

Superior private label pastries for all different retail formulas.

Lilly’s Cakes bakes for retailers all over Europe. The company offers private label for discounts, supermarkets, cash & carry outlets, wholesalers and vending.

Production and packaging are adapted to meet the needs for specific brand identities and the wishes of its clients and it is this flexibility that makes Lilly’s Cakes & Co the ideal partner for your private label. Lilly’s Cakes is BRC, IFS, ACS, RSPO, UTZ and Fairtrade certified.

Products and brands

Brownies, cookies, cupcakes, donuts, muffins

Vegetarian, Ambiant, Frozen

Pastry and cake

Vegetarian, Ambiant, Frozen


Vegetarian, Ambiant, Frozen


B2B, Foodservices, Retail, Own brand, Private label

Available in the following countries

Bulgaria, Canada, Czech Republic, Denmark, Estonia, France, Germany, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Romania, Russian Federation, Sweden, United Kingdom