Generous

About

Generous is the name of our product, the philosophy of our company, our sustainability driver, and our human resources mission.
Our bakery offers a range of organic gluten-free cookies. Some are vegan as well. All are 100% natural and delicious. We try to bake our biscuits in the finest Belgian tradition and doing it with no waste, fair trade suppliers and with an endless appetite for experimentation.

Products and brands

Biscuits Gluten Free, Organic	Generous
Breakfast biscuits Gluten Free, Organic, Vegan	Generous
Mixes and doughs for bread, cakes, pastry, biscuits, pies Gluten Free, Organic	Generous

Specifications

B2C, Own brand, Private label

Available in the following countries

France, Germany, Italy, Japan, Luxembourg, Netherlands, Portugal, Spain, Switzerland, United States of America

Publications

GenerousCatalogue2022English

Visual Material

People all over the world fancy a cookie of Lotus Bakeries

The increasing success of recent years has led the biscuit manufacturer to invest 150 million euros in the future. In Belgium, new production lines are being installed in the speculoos factory in Lembeke and the waffle factory in Courcelles, creating 50 to 70 new jobs.

The organic sector continues to grow sustainably

There is no doubt that organic products are on the rise. According to BioForum, the sectoral organisation for organic agriculture and food in Flanders, the sector has been thriving for years.

How to make a circular biscuit with beer

How do you make something delicious out of leftovers in order to avoid useless waste? Well, Maison Dandoy, a Belgian biscuit maker showed us the way. In collaboration with Brussels Beer Project brewery, the circular ‘Tough Cookie' biscuit and beer were born.

Belgian speculoos conquering the United States

In 1932, a Belgian baker named Jan Boone Sr. created a caramelized cookie, Lotus.

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