Generous | Food.Be

About

Our bakery offers a range of organic gluten-free biscuits handbaked in small batches in Brussels. Our mission is to make cookies that taste fabulous using gluten-free ingredients. That way our products will appeal to everyone, including people who don’t have allergies or intolerances.

Our ingredients are organic and most of them come from local quality producers. No wheat, soy, corn or food additives (the famous « E » ‘s on food labels) are being used but alternatives such as buckwheat, tapioca or potato flour.

Products and brands

Biscuits Gluten Free, Organic	Generous
Breakfast biscuits Gluten Free, Organic, Vegan	Generous
Mixes and doughs for bread, cakes, pastry, biscuits, pies Gluten Free, Organic	Generous

Specifications

B2C, Own brand, Private label

Available in the following countries

France, Germany, Hong Kong (SAR China), Italy, Japan, Luxembourg, Netherlands, Portugal, Spain, Switzerland

Publications

GenerousCatalogue2020English

LittlePleasuresCatalogue2019English

Visual Material

How to make a circular biscuit with beer

How do you make something delicious out of leftovers in order to avoid useless waste? Well, Maison Dandoy, a Belgian biscuit maker showed us the way. In collaboration with Brussels Beer Project brewery, the circular ‘Tough Cookie' biscuit and beer were born.

Belgian speculoos conquering the United States

In 1932, a Belgian baker named Jan Boone Sr. created a caramelized cookie, Lotus.

Speculoos: no longer a Belgian secret

Several Belgian companies with a long heritage of making quality speculoos biscuits have recently geared up to let even more markets enjoy this Belgian delicacy.

La Confiance - Made in Belgium!

Vitaline had always been a company with high respect for tradition, ingredients, mankind and environment. Recently, the owner found an old family recipe for speculoos that dated back to 1924 and decided to go all the way “back to basics”.

View more related stories

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