Belgium enjoys worldwide renown for its chocolate. Which stands to reason, considering that the praline was invented in Belgium.

The Barry Callebaut Company began with the Callebaut family back in 1850. This highly entrepreneurial family founded a chocolate company in 1911 to add to its existing dairy and brewery. A century later, the family company had grown into an international company.

Belgian chocolate enjoys worldwide fame. And with just cause: Belgium is the country that ‘discovered’ the praline and no other country has more chocolatiers. Belgium is home to a multitude of the greatest names in the world of chocolate.

Barry Callebaut, owning the biggest chocolate factory in the world which is located in Belgium, received the right to use the first health claim in the cocoa and chocolate industry.

Time for a little chocolate quiz! Where was the very first praline invented? In Belgium, by Neuhaus. Where is the world’s biggest chocolate factory located? Again, in Belgium: the Callebaut factory in Wieze. Where do you find the most exquisite pralines today? You’ve guessed it: in Belgium.

Guylian has become one of the most sold Belgian chocolate brands in the world. The iconic Seashells have remained a favourite among chocolate conoisseurs.

Nowhere in the world are people as besotted with chocolate as in Belgium. For a Belgian, chocolate is a way of life. How did it come to this?