Desserts & ice creams

Avieta has been winning over hearts (and taste buds) all around the world for over 80 years with its scrumptious waffles. Behind this sweet indulgence is a tale of tradition, quality and continuous innovation.

Indulge in the sweet sensations crafted by Colac, the pioneering family-owned company hailing from Antwerp. Chances are you have tasted their glocal success story: they produce ice cream pastes, dessert sauces and fruit preparations.

For 182 days, our country set out its stall showcasing its strong suits at the World Exhibition in Dubai. Here is a lookback at the opportunities the Dubai Exhibition provided for Belgian food and drink companies.

The Belgian food industry recently launched its new Sustainability Roadmap. This compass is the industry’s bid to lead the way over the years ahead in pushing for a sustainable food system working in tandem with consumers, food chain partners and other stakeholders.

Expo 2020 Dubai is a hotspot to get inspired about food trends across the world. That’s exactly what two of our companies did at the Belgian pavilion, demonstrating how they want to grow bread on Mars…  And we asked visitors how they get inspired by our Belgian food and drinks! 

Food n'Joy is a Walloon SME that produces tartelettes, nougatine and festive desserts for the food industry. Under the slogan 'Reduce, recycle and reuse', the company is committed to sustainable packaging management to reduce its impact on the environment. 

Our Belgian delicacies have been gaining popularity in Saudi Arabia, the United Arab Emirates, and by extension the entire Gulf region. What other opportunities, food trends and events does the Middle East have to offer you? 

The demand for frozen waffles is on the rise, as world player Dely Wafels attests. “We want to make our toaster waffles the reference in Europe. Our ambition is to produce 1 million waffles a day by 2023”, say CEO’s and founders Ellen Tournois and Davy Van Poucke.

Meet Food n'Joy: innovators in tasty pleasures. Based in Wallonia, the SME does not only produce delicious desserts and appetisers for food service and retail clients worldwide, but they’re also innovators in taste, labelling and packaging.