Bakery & pastry

Avieta has been winning over hearts (and taste buds) all around the world for over 80 years with its scrumptious waffles. Behind this sweet indulgence is a tale of tradition, quality and continuous innovation.

Puratos, the world's leading producer of bakery products, patisserie and chocolate ingredients, predicts food trends with their “Taste Tomorrow” research program.

Each country has its own taste preferences. Through innovation, our companies respond to this, such as waffle producer Avieta. In the US, people like to eat sweet and salty at the same time.

The industrial bakery Patroba Family Bakers has been producing breads with superior nutritional value and extended freshness since 1993. 

With mouth-watering biscuits, frozen desserts, macarons and much more, Poppies Bakeries is perfecting the art of large-scale baking. 

The Belgian food industry recently launched its new Sustainability Roadmap. This compass is the industry’s bid to lead the way over the years ahead in pushing for a sustainable food system working in tandem with consumers, food chain partners and other stakeholders.

Expo 2020 Dubai is a hotspot to get inspired about food trends across the world. That’s exactly what two of our companies did at the Belgian pavilion, demonstrating how they want to grow bread on Mars…  And we asked visitors how they get inspired by our Belgian food and drinks! 

As a specialist baker of frangipane, genoise cakes and soft waffles, Lilly’s Cakes brings Belgium’s favourite pastries to your local supermarket. 

A third-generation family business, Dely successfully made crafting the perfect freezer waffle its number-one mission – even in the face of big challenges!