Biscuits

The world’s biggest macaron factory, you ask? Well, it happens to be based in Belgium. PMSweet poured substantial investments in a 17,000 m2 state-of-the-art factory. An investment that rightly allows PMSweet to call itself the world’s biggest macaron producer. 

Mondelez International, the American multinational and producer of well-known brands such as Lu, Côte d’Or and Milka, is investing approximately 30 million in its biscuit factory in Herentals.

Recently, a food delegation joined HRH Princess Astrid on the trade mission to Japan to bolster their existing business relations and explore new opportunities. Luckily, our ‘Belgitude’ is a great match for doing business with the Japanese.

Each country has its own taste preferences. Through innovation, our companies respond to this, such as waffle producer Avieta. In the US, people like to eat sweet and salty at the same time.

La Confiance bakes under the Ceval brand sugar-free speculoos and low-sugar biscuits. The company worked on a new look-and-feel for the range, writing a new chapter in its sustainability story.

With mouth-watering biscuits, frozen desserts, macarons and much more, Poppies Bakeries is perfecting the art of large-scale baking. 

The United States remain by far the main overseas export destination for the Belgian food industry. Unfortunately, the corona pandemic has stymied the soaring rise of export sales. To reverse this trend, thirty food companies will be joining HRH Princess Astrid on a mission to the US.

The Belgian food industry recently launched its new Sustainability Roadmap. This compass is the industry’s bid to lead the way over the years ahead in pushing for a sustainable food system working in tandem with consumers, food chain partners and other stakeholders.